Today, Zürcher Kantonalbank launched the new brand image for its Asset Management business. As of today, Switzerland’s third-largest asset manager – formerly Swisscanto Invest – is using the Zürcher Kantonalbank umbrella brand to target professional investors. This means that institutional clients will now receive the bank’s entire range of services under the same brand.
The established Swisscanto brand will continue to exist. In future it will act as a product brand for its own funds, which are sold in Switzerland as well as in selected markets abroad. As a pension brand, Swisscanto will also continue to publish the Pension Fund Survey.
“We are taking this step to make Zürcher Kantonalbank even more well-known both in Switzerland and abroad as a nationwide centre of excellence for professional investors. As well as our financing, research, trading and custody services, this also includes high-quality asset management solutions”, says Stephanino Isele, the responsible member of the Executive Board at Zürcher Kantonalbank.
The change in the brand structure has no impact on the brand’s commitment to its home country. The Asset Management team at Zürcher Kantonalbank is still the only large provider to operate 100% in the Swiss financial market. “Under the new brand, we will continue to lead the way in the field of private and occupational pension provision with innovative, high-opportunity solutions and further develop our range of financial products in accordance with strict ecological and social criteria. This way, we want to do our bit to make society and the economy sustainable going forward”, adds Iwan Deplazes, Head of Asset Management at Zürcher Kantonalbank.
Zürcher Kantonalbank took over the Swisscanto Group in 2015. This created the country’s third-largest fund provider, which today holds a strong competitive position in the Swiss investment and asset management business.
